About us

Welcome to Colorific! We are a family owned business based in Melbourne, Australia. We develop, wholesale and market quality, safe, fun products for kids.

Like we have done for 26 years we provide you with great value, high quality brands that are on trend. You will see we are continuing to broaden the categories we operate in, bringing to each new category the touch of Colorific excitement.

OUR PURPOSE: To create and share amazing kids' products for the world's next generation to experience....and we love it!


  • A culture of continuous innovation in everything we do
  • Having the best team to make this happen in the best way possible
  • Offering great value to our customers through all our actions
  • And of course, having fun along the way!


  • One of Australia’s leading family-owned toy and educational resources companies
  • Colorific products are available in 50 countries over 4 continents – including Australia, New Zealand, United States, Canada, United Kingdom, UAE, France, Spain, Malaysia, Argentina, Singapore and South Africa and more!
  • Colorific’s head office is based in Melbourne, Victoria, Australia
  • Showroom and offices in Hong Kong.

Colorific is the home of brands such as Rev Racerz, FairyLites, Bloom Pops, Jolly Kidz, Wood WorX, Kids Projects and many more. And in 2017 Colorific is bringing lots of exciting new products and brands to kids around the world.

Our team is excited to be working to bring these brands to market and to offer our customers the experience, value and quality of a Colorific product.