About Us

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Colorific is a 100% family owned business based in Melbourne, Australia. We also have an office in Hong Kong, distributing products to over 30 countries around the world.


For over 30 years Colorific has been a developer and marketer of kids’ products and one of Australia’s leading companies for educational resources, selling almost 50 million toys worldwide over that time!


Our purpose is simple; to create and share amazing products for the world’s next generation to enjoy… and we love doing it!

In 2019 Colorific were thrilled to be inducted into the FBA’s prestigious Family Business (Vic/ Tas Chapter) Hall of Fame, recognising and rewarding successful family businesses that have ‘best fit’ practices that all family businesses can learn from.

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