1986-1990

• Colorific began as a small division of the Alexander Group in Melbourne, Australia in 1986. The company developed and marketed a unique range of children’s craft to the toy and craft industries, and school suppliers.
• In 1990, Wayne Brander and Peter Levi acquired Colorific. Each partner had a background in successful retailing, and both were founding directors of Australia’s second largest toy buying group, Toy Kingdom.

1991-1995

• In the first full year of trading, the business more than trebled. Dramatic growth continued over the years.
• Colorific became an established name in the toy industry due to innovative marketing, excellent customer service and an increasing product range.
• In 1992, Colorific expanded into New Zealand.

1996-2000

• Colorific moved into its first purpose-built warehouse/office complex in Springvale in 1996.
• Sales continued to grow significantly.
• In 1999, Colorific featured in a multimillion-dollar TV, press and billboard campaign nationally to promote the Commonwealth Bank.

2001-2005

• In 2001, Colorific purchased Glow Zone – the leading marketer of glow in the dark toys in Australia and New Zealand. The range was redeveloped in-house, and relaunched in 2002.
• Also in 2001, our first International Business Manager is appointed to grow Colorific’s international business.
• Wayne Brander retired and Peter Levi gained full ownership of Colorific in 2003.
• In 2004, Colorific moved into its second purpose built, modern and exciting headquarters in Clayton!
• ScrapAttack was the number one selling Arts & Craft Kit for 2005!
• Also in 2005, Colorific appointed its first dedicated Educational Resources Category Manager to grow the school supply business.
• Funrise, a top 20 US Toy Marketer in 2005, agreed to take on Colorific as its sole craft range, aiding in broadening the Colorific brand to more and more countries!
• Ending 2005 on a high, the Melbourne Business Awards voted Colorific the 2005 Business of the Year!

2006 – Current

• Starting 2006 well, Colorific bought home the ATA Australian Development Award for their new construction product, LUGZ.
• May 2006 saw Colorific recognised as the leading supplier in Children’s Craft by receiving the First Generation – Family Business of the Year award in Victoria.
• A National award is won! The Levi Family accepted the 2006 Australian Family Business of the Year - First Generation, on behalf of Colorific in September at the Family Business Australia Conference.