Mr Peter Levi, Managing Director of Colorific and Mr Simon Wheelton, Managing Director of Fun N Fashion Australia, are delighted to announce the acquisition of Fun N Fashion by Colorific.

In a move that brings two strong brands together, Peter Levi comments:

“The acquisition of Fun N Fashion is a great start to our 20th year celebrations and a strong sign of our confidence in the future. Having been friends of Fun N Fashion for almost twenty years, we have watched and admired the successful growth of the business that has made millions of little girls happy.

“ Peter Levi adds: “The Crystal brand has become very well known and respected, and the purchase marks the continuing growth of Colorific into new categories outside of our core craft business. Our designers are extremely excited to develop a new look and new products to continue to build on the wonderful Fun N Fashion range.”

As a leading supplier of children’s craft activities internationally, Colorific has built an enviable relationship with both retailers and consumers. The name Colorific is now an instantly recognizable stamp of quality, fun and creativity. The range will now include craft, children’s furniture, preschool products, girls’ accessories and cosmetics, jewellery boxes and clocks, as well as their extensive range of educational school supplies.

Fun N Fashion was established in Melbourne in the early 1970’s and supplies over 2,000 stores. It is now recognized as one of Australia's leading distributors of girls' accessories and toys including the Crystal fairy brand that has evolved into a comprehensive range for girls to wear, make and carry. Fun n Fashion also carries a full range of licensed products such as Disney or Barbie, and has been distributing the Sandylion sticker and scrapbooking range exclusively for the past 8 years.

Simon Wheelton from Fun N Fashion comments:

“I would like to thank all our wonderful customers and suppliers for their support over such a long period. The Fun n Fashion team is thrilled that our high volume range is going to such a good home, and we look forward to watching Peter and the Colorific team grow the Crystal brand further for many years to come.”

Colorific will take over formally on February 1st 2010. Simon will be working closely with Colorific during and after the transition on a part time basis.

Please direct any enquiries to: Mr Peter Levi at Colorific on 03 9542 6666 or 1800 801 545, or Mr Simon Wheelton on 03 9890 1011.

For more information about Colorific and Fun N Fashion, please contact us at: Ph: 1800 801 545 Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Web: www.colorific.com.au, www.funnfashion.com.au