COLORIFIC RELAUNCHES WORLD FAMOUS PLASTICINE

More than a hundred years ago, William Harbutt invented what has become one of the world’s most loved and long lasting products – Plasticine. Now UK company Flair, the world-wide owner of Plasticine, has appointed Colorific as sole Australian distributor for Plasticine, effective immediately.

Flair Managing Director Peter Brown commented: “Colorific is the perfect choice for Plasticine, which is such an iconic brand, that it is one of the very few toy names actually found in the dictionary. Plasticine is no longer a one-product wonder and UK sales have quadrupled in the past year, due to a range of innovative releases, so we are hoping to replicate this success in Australia”

“We’re excited to be forging this new relationship with Flair", commented Peter Levi, Managing Director of Colorific. “Flair is one of the most respected and pro-active players in the UK market and we both hope this is the beginning of a successful long term relationship, that will enable Colorific to market some of Flairs innovative products in Australia. As Australia’s leading marketer of children’s craft products, Colorific are proud to be distributing this much-loved family product to Australian retailers.”

Previously Flair had worked with Moose, who they would like to thank for their contribution in building this iconic brand.

Plasticine is the fun and easy to use moulding compound, perfect for teaching and learning, and of course creating. Unlike other moulding materials, Plasticine does not dry out which means children can play for hours on end and then proudly leave their works out to show others.

The soft, malleable characteristics of Plasticine, combined with a wide choice of colours, means children will be inspired and stimulated to create endless amounts of Plasticine models! Even adults love Plasticine with many famous characters such as Wallace & Gromit showing the amazing properties of this simple but fun material.

With the brand name Plasticine as the stamp of approval, the Colorific team is looking forward to moulding even better sales with their retail partners.