Colorific's mission is to bring fun, creativity and learning to children by developing and marketing quality, safe and innovative toys and educational resources to the world

Colorific was founded in 1986 and over the past 20 years it has grown into one of Australia's leading family owned toy and educational resource companies. The company emphasises innovative product development, excellent customer service, quality and value for money.


Today Colorific products are available in 18 countries over 4 continents and we remain committed to developing new, fun and exciting products, with the majority of these developed in-house in Australia.


Colorific is the home of brands such as FairyLites, Wood WorX, Funky Fun, Crystal, Face Paint, Giggles, Dough Worx, Glow Zone and many more.